Green-painted girls and tutu-wearing teens granted Wicked (2024) a wish that had nothing to do with its rumored massive marketing budget: an organic TikTok trend in which fans recorded themselves saying, “This is me before seeing Wicked,” followed by, “This is me after seeing Wicked.” Almost every time, in the second half of their videos, they were sobbing. Trembling. Moodified, as Ozians say.
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‘Wicked’ casts poignant emotional spell
