AMB Sports and Entertainment will create a new premium club space on the 300 level of Mercedes-Benz Stadium, set to transform the game-day experience for fans.
Scheduled to open in June 2025, the 6,500 square feet club is tailored to fans looking for a social space with an upscale, energetic ambiance, all while offering a direct view of the field.
This is the fourth premium transformation of the stadium in the past three years. The new 300-level club is a response to the growing demand for more social spaces.
“We’ve learned through continual fan feedback that fans crave dynamic, communal environments that allow them to stay connected to the game while enjoying a larger, more flexible space,” Don Rovak, senior vice president of sales and service at AMB, said in a press release, “Mercedes-Benz Stadium was designed to be a destination for all, and this new club offers a blend of upscale, yet affordable, experiences, targeting young professionals and corporate groups alike.”
Along with the new space, there will also be 700 newly cushioned seats in the upper-level end zone and multiple full-service bars. In addition to game-day use, the club will also be available as a private event space, offering a dynamic setting for corporate and special occasions.
