I recently joined Matt Weber on his podcast “What’s Up Dunwoody.”
Matt and I discussed how we have transitioned Rough Draft from a monthly print community newspaper company into a digital-first media organization that sends more than 1.7 million emails a month.
The topics we discussed include:
- The importance of newsletters in building a daily habit with readers
- Balancing digital innovation with the unique value of print media
- Our approach to print distribution through direct mail
- The future of hyperlocal journalism in a world of AI
Find out why 50k locals get our newsletters each day. Subscribe for free!
Watch the complete interview on Matt’s website or via YouTube:
I am grateful for the opportunity to share Rough Draft Atlanta’s story and our vision for local news in the current landscape. Thanks to Matt and the What’s Up Dunwoody team for having me!
Don’t miss: Rough Draft staff writer Cathy Cobbs was a guest on “What’s Up Dunwoody” earlier this year.