Fundraiser benefits Latino organization Ser Familia

Fundraiser benefits Latino organization Ser Familia


Desserts were made by Chef Christian Castillo. (Photo courtesy of Ser Familia)

Saborea Atlanta, an annual event to support metro Atlanta’s Hispanic community, drew more than 500 people to a fundraising event on Oct. 19.

The beneficiary of the event was Ser Familia, a metro Atlanta nonprofit that provides mental health services, family counseling, and domestic violence services.

Nearly 20 chefs prepared signature dishes such as paella with black squid ink, smoked pork with pickled red onion and sweet plantains, empanadas, and pastel tres leches.

Participating chefs included:

Chef Arturo Yzaguirre presents his food at Ser Familia’s Latin tasting event. (Photo courtesy of Ser Familia)

“Food represents culture, and since we created Saborea more than a decade ago, it has brought together Hispanics and non-Hispanics to celebrate Latino cuisine and culture,” said Belisa Urbina, co-founder and CEO of Ser Familia. “Food brings families together, and this event supports our mission by raising funds to provide much-needed mental health services to the Hispanic community in metro Atlanta.”

The event was emceed by Los Angeles-based celebrity chef, author, and nutritionist Chef LaLa.

Ser Familia has impacted the lives of 70,000 individuals and families so far in 2024, purchased a new $10 million headquarters building and opened an office in Puerto Rico, among other accomplishments. Ser Familia’s life-changing programs help families deal with issues such as anxiety, depression, thoughts of suicide and domestic violence, all worsened by the pandemic. 

“Saborea was the culmination of a landmark year for Ser Familia,” Urbina said.

Inspire Brands received an award at the Ser Familia event. (Photo courtesy of Ser Familia)





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